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La pollution, ennemie de la peau

Pollution, enemy of the skin

Pollution is a global concern.
According to the WHO, 9 out of 10 people on the planet breathe polluted air! Terrifying… On a small scale, let’s do everything we can to limit our contribution to pollution and protect ourselves as best as possible because the detrimental effects on health are well-known. Perhaps you didn’t know, but the damage to the skin is also proven, as pollution is clearly a major factor in aging. And in this case, there are no excuses for not protecting your skin. 😊

Pollution Ages the Skin

Exposing your skin to pollution increases the presence of free radicals, which attack cells, causing oxidative stress. When they become too numerous, the skin can no longer neutralize them with the antioxidants it naturally produces, especially as this defense capability diminishes with age. Therefore, the skin needs external antioxidants to help protect itself from pollution (as well as other external aggressors like smoking, alcohol, cold, heat, stress, etc.).

 Why?

Pollution triggers inflammation, disrupts cell function, and accelerates their destruction.

Consequences: the hydro-lipid film – the skin’s protective barrier – is altered, causing dehydration, dryness, increased sensitivity, dullness, the appearance of blemishes, and accelerated aging. Indeed, free radicals reduce collagen and elastin synthesis, causing the skin to lose its elasticity and develop wrinkles. Likewise, they decrease the skin’s ability to regenerate.

 

 

How to Protect Your Skin from Pollution

We need to be on all fronts! The challenge is to strengthen the skin barrier, reduce inflammation, prevent collagen degradation, combat free radicals, and provide optimal hydration… many simultaneous actions and numerous active ingredients are required. However, there’s a well-known tree that gathers molecules addressing these various skin parameters to combat the effects of pollution…

Did you know that the linden tree was already called the “doctor tree” by Pliny the Elder in the 1st century? Concentrated for the first time through biotechnology, this millennial sacred tree proves to be a real treasure for countering the harmful effects of 21st-century pollution and lifestyles.

 

The linden tree, the ultimate anti-pollution tree

In addition to its benefits for the mind and body, linden is now scientifically recognized as a powerful all-around anti-aging solution after three years of Research and Development. We have recreated the entire action of the tree by developing our exclusive active ingredient, Tiliactiv4®,concentrated from linden buds, branches, flowers, and leaves harvested on our family estate in Dordogne. Present in all our cosmetic formulas, it is packed with moisturizing, antioxidant, and anti-inflammatory molecules, addressing all the beauty markers of the skin, especially those affected by pollution.

Its action has been scientifically proven:

  • It reduces inflammation by 64%.
  • It traps 68.7% of free radicals, thanks to its high flavonoid content, including the linden-specific tiliroside.
  • Enriched with polysaccharides, it moisturizes the skin and limits water evaporation.
  • It stimulates fibroblast proliferation, protecting collagen, elastin, and hyaluronic acid from degradation caused by free radicals, thus maintaining skin elasticity and suppleness.

    What’s the Anti-Pollution Skincare Routine?

    No worries, it’s a short and simple routine, but essential, with 3 steps, 3 gestures, 3 minutes to minimize the effects of pollution on the skin and preserve its balance and beauty: cleanse, protect, regenerate.

    Cleanse morning and evening

    A thorough cleanse with “La Gelée à Fleur de Peau”

    • An irresistible texture, a golden jelly that transforms into a creamy foam when emulsified with water, and the addictive fragrance with the wonderful scent of blooming linden created by Francis Kurkdjian.
    • The very gentle and comfortable formula, 99% natural in origin, effectively removes all impurities, particles, and traces of pollution accumulated during the day, as well as makeup. The skin regains purity and luminosity, becoming soft and fresh. A little secret? It contains some AHA naturally present in linden which provides a very gentle exfoliation to eliminate anything clogging the skin and promote cell renewal.

    Protect during the day

    An antioxidant treatment with “La Crème de Beauté”

    • Moisturizing and smoothing, this silky emulsion, with a divine scent of blooming linden by Francis Kurkdjian and 99.1% natural in origin, forms an antioxidant protective shield against environmental aggressions like pollution from morning to night.
    • It combines with Tiliactiv4®:
    • Mirabilis Jalapa: strengthens resistance against aggressions and protects.
    • Rose Centifolia: antioxidant and anti-spots, giving the skin a beautiful glow.
    • White Lupine: reinforces collagen synthesis and smooths the micro-relief, improving microcirculation and skin radiance.
    • Verbena: revitalizes fibroblasts.
    • It leaves the skin soft, supple, plumped, and radiant, smoothing out wrinkles and fine lines over time, and restoring elasticity.

     

    Regenerate at night

    A reparative concentrate with “Le Baume Qui Ressource”, our Regenerating Night Balm:

    • At night, the skin is at the peak of its cell renewal, recovering and repairing. However, besieged by the day’s various aggressions, it needs assistance to regenerate. This balm with a “soft” texture, caressing and delightfully scented with the scent of linden, comforts all skin types from application. Throughout the night, it regenerates the skin, combats signs of accelerated aging, strengthens its natural defenses, deeply hydrates, and nourishes it. Upon awakening, the skin is smooth, plumped, and looks refreshed.
    • Its 98% natural formula combines with Tiliactiv4®:
    • Passionflower: neutralizes oxidative stress (pollution, UV rays, age), prevents redness, and has a soothing effect on the skin.
    • Nasturtium: acts on cellular respiration for brightness and comfort.
    • Rose Centifolia: derived from hand-picked roses in Provence, this active ingredient is antioxidant and anti-spot, making the skin more radiant.
    • Alfalfa: “retinol-like” activity: energizes collagen and inhibits its degradation, smoothing the skin (anti-wrinkle) and giving it firmness and bounce.

     

    And don’t forget… to minimize the effects of pollution, drink plenty of water and prioritize a diet rich in antioxidants: vegetables, fruits, vegetable oils. In general, foods that are red, green, and yellow are good against oxidative stress

     

     

     

     

     

     

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